FirstGrin is the name of CareValue's Dental Savings plan. The tagline is "For More Affordable Smiles". I wanted to keep this ever so simple and subtle and chose to turn the 'G' into a smiley face.
I also created a style guide for this project. Since this is not technically a toothpaste company, the mockup of the toothpaste is just for fun - but I figured it would be a good way to display the brand's style.
